Who Are We ?

ABOUT YELDA COSMETICS

THE BERBER BEAUTY RITUAL

Thousands of years ago, the beauty of Berber women was famous throughout the world. They took great care of themselves with a traditional beauty ritual. Every day, they pampered their hair and skin with natural products such as Argan oil, prickly pear oil, ghassoul clay and rose water. They adorned their faces with intricate henna tattoos, arousing intrigue, fascination and desire in passersby. They then completed their outfit with a unique, handmade tawenza (bandana), adding an elegant personal touch. At that time, in the Souss region, a Moroccan Berber queen named Yelda stood out for her divine and sublime beauty. It is said that she had an extraordinary beauty ritual that maintained her youth throughout her reign.

CENTURIES OF MOROCCAN TRADITION

Thanks to its privileged location at the foot of the Atlas Mountains, the Souss region is one of the most fertile in Morocco. The inhabitants have learned to take advantage of the numerous Argan trees of the savannah by harvesting the fruits and pressing the oil. For years, they have used its miraculous properties to keep their skin soft and their hair healthy. Today, the Argan and prickly pear oil, which we use in all our products, comes from this same Souss region. A cooperative made up of local women works together to cultivate the Argan trees, harvest the fruit and press the oil in an environmentally friendly and completely organic process.

SHARING OF THE MOROCCAN TREASURE

For the people of Morocco, the use of natural products is ingrained in their culture. We want to share our cultural heritage with the whole world through our fine and artisanal products, so that everyone can benefit from the benefits of pure Argan oil, prickly pear oil and rose water. Since all of our products are traditionally handmade, you can rest assured that you're getting the best from each one, and that your purchase directly supports the local community. This process also ensures that our base ingredients are completely organic and certified by ECOCERT and USDA, with only 100% natural ingredients used in all of our products.

CREATE YOUR OWN BEAUTY RITUAL

With our range of personal care products for men and women, we want to promote a new way of life, one where we take care of our own bodies while looking after our planet and our fellow human beings. Let us guide you in finding the best products to suit your individual needs. When beauty, which we all have within us, is part of our culture and our daily ritual, that's when we can truly appreciate the art of living.